Hecht, Kleeger & Demashek P.C. (HKD) had had a downward trend on their caseload after a disastrous Google ranking update. To get them back on track, our agency put in the SEO, content, and ads work. I designed several Facebook Ad campaigns, a downloadable interactive PDF for a high traffic page, and infographics galore for the client to share on social media. Their traffic is now even better than it was before the rankings dip.
The
Problem
A long time client had a severe dip in calls and cases after a few months of a slight downward trend and then a Google update that wrecked rankings.
The
Process
The team strategized to decide what each department could put in to get HKD back on track. It was decided that I could suss out their highest trafficked blogs and pages and do audits for enhancements. Any graphics I made would then be shared on their social.
The
Solution
In collaboration with the content team, I designed a 5 page PDF downloadable on car accidents along with matching on-page graphics. I also created a host of infographics to increase shares and raise traffic. Several print ads were also created and sent out in magazines and newspapers. The end result of months of our efforts is that HKD is not only back on track, but doing better than ever.
