CULP Brands
The CULP brand includes several different brands, and I did work for CULP Hospitality, LiveSmart, CLASS, and CULP Home Fashions. That work included website design, social, PDF downloadables, and some one-off fun print stuff like these very cool event water barrels. Several of these site are still live on the web.
The
Problem
The CULP brand was expanding into multiple sub-brands and needed websites that were built similarly (for ease of backend use) but were each distinct visually. Several of the brands would also need additional design support.
The
Process
I brainstormed with Emily, the then lead designer at Stratagon, to plan the websites with sketches on a tablet. Then I built out the designs including colors and images to make each brand unique. LiveSmart especially needed additional design work like social and PDF downloadables.
The
Solution
The CULP team was pleased with the designs and the sites were developed without issues. Even years later, these designs are still standing strong.
