The logo was established by another designer, and then the torch was passed to me to decide on colors, fonts, branding assets, and the site design. Their goal was to feel approachable and modern.
The
Problem
Dungan & LeFevre needed a complete branding and website package. As a firm looking to establish themselves as a business partner to their clients, they needed a more unique approach than the usual law firm where they have a client for one incident only.
The
Process
We had a branding call with the client to better understand their needs, and then the creative team (including me) had an exploratory branding meeting. We established their values, mission and voice. These were to guide the writing of the content, and the design from me.
The
Solution
I picked a soothing but high contrast color palette and smiling photos to match their friendly approach to client relationships. When presented with these mockups, Dungan & LeFevre had no edits! For anyone used to the web design process, you know this is a rare occurrence.
