These fierce female attorneys wanted to begin serving a largely female demographic and needed a new brand and website to communicate that while still keeping their old logo. They love pink, and this punchy hot pink delivered the feminine touch while being more aggressive than your usual powder pink. I especially love some of the interactive touches, like the circle fill hover states.
The
Problem
Olivia from O Long Law was in need of a real brand after deciding to break away and start her own law firm. She values hiring women and working for female clients, and even includes things like free on-site child care as part of her company benefits. Olivia builds long-term relationships with her clients and helps them through tough family situations like divorce.
The
Process
Our team had several calls with Olivia and her team to discover exactly who she was and what she needed. She described herself as "tight-bun" and a fierce advocate in court. Because she wanted a feminine feel to the site, we decided to use pink but still keep the contrast high and design high-end.
The
Solution
The final website kept to her relatively low budget while still delivering the punch of color and power she needed. After her website launched, her caseload more than doubled within 2 months! We then created a social proposal to drive even more traffic, which she decided against after some debate.
